Client: MOA
Project Title: Rivals in Red
Project Type: OOH (Out-of-Home)
Year: 2024
Objective: Promote the brand, bringing short and long-term revenue and growth to the brand through a one-night-only event through visual identity tying in the “Rivals in Red” event and MOA’s brand
Creating signage and hosting a promotional pop-up featuring new items for a limited time during the event
OVERVIEW
The Rivals in Red tour took place in summer 2024, bringing European soccer teams to select U.S. cities, including Columbia, SC, where MOA is located. With Manchester United drawing massive crowds, MOA aimed to capture the surge of visiting fans and convert them into new customers.
Implementation:
Signage
Branding
Print Advertising
The Facts:
Williams-Bryce Stadium Max Capacity: 78,000
First international soccer match hosted at the stadium
Featured Events throughout downtown Columbia, SC on that day:
Built for visibility and excitement, the campaign reached fans through Instagram and outdoor signage, helping drive ticket sales and generate buzz around the event.
The Results
77,000+ fans turnout
40% of tickets sold purchased from outside of South Carolina, North Carolina, and Georgia
Over 19,000 accounts reached
Featured on Experience Columbia, one of the largest local news sources for Columbia, SC
