Client: MOA
Project Title: Rivals in Red
Project Type: Print
Year: 2024
Objective: Promote the brand, bringing short and long-term revenue and growth to the brand through a one-night-only event through visual identity tying in the “Rivals in Red” event and MOA’s brand
creating Signage and hosting a promotional pop-up featuring new items for a limited time during the event
OVERVIEW
The Rivals in Red event was a tour hosted during the summer of 2024 featuring three European soccer league teams touring only three days throughout the United States. Coincidentally, Manchester United stopped in the town of Columbia, SC, where MOA is located. Manchester United holds the record for attracting the highest number of fans—109,318 to be exact—during a match in the US. Consequently, a huge turnout was expected for this weekend, and the team at MOA aimed to draw in as many new customers as possible
Implementation:
Signage
Branding
Print Advertising
The FACTS
Williams-Bryce Stadium Max Capacity: 78,000
first international soccer match hosted at the stadium
Featured Events throughout downtown Columbia, SC on that day:
Sports advertising demands legibility, readability, attention, and excitement and this project was aimed at bringing in fans from all over the world to stop by MOA. The event promotion and the graphics were featured and shared throughout Instagram. The outdoor signage and posters played a crucial role in attacking ticket sales and bringing overall excitement around a major sporting event.
