Client: Arthur Elliott
Project Title: “The Fran” Website Redesign
Project Type: UX/UI, Product
Year: 2023
Objective: Create a landing page/website separate from the main website to redirect customers to a new page where they can explore and book spaces within the agency’s headquarters building
creatinG a landing page/wesbite for customers to browse and rent the VENUE
OVERVIEW
Arthur Elliott, a Charlotte, NC advertising agency, acquired this building right before the start of my internship. The beautiful 1,011 sq. ft. building has dedicated office spaces, a theater-like meeting room, several private office spaces, and a full kitchen and bar. As a result, renting out this space to other people who may want to host weddings, rehearsal dinners, parties, and other events, seemed like a great business idea for the agency. To host this venue into a single site, the agency wanted to build a website similar to other rental websites. Finally, they wanted to name it “The Fran” a nod to the agency CEO’s dog, Fran.
Implementation:
Figma
User research
User journey mapping
population increased 1.7% from July 2022-23
These statistics suggested there was a demand for finding venue spaces, especially in a city where couples were getting married and the overall population density was increasing.
Discover a website where you can browse specific spaces, learn in-depth details, and book the perfect space in one place. Take control of your upcoming event with ease and convenience, all at your fingertips within a feature-rich, convenient space.
Solution
Home Page - Featuring tabs for the website, a look at the spaces, review and reserve pages, and the history of the brand
Design Inspiration - The background features a gallery-like wall, nodding to the space, resembling mid-century modern aesthetics, a design choice seen throughout the entire building
Overlook - Go over the spaces in detail with capacity size, square footage, and hourly rates
Gallery - Features in-depth looks into the spaces and provides call-to-action buttons to reserve their space
Map - Location details with address and interactive map to search around the area
About Page - A rundown of how the venue came to be and the history of the building. Features “Fran” the company dog, and vintage-style photos, a reference to the gallery-style of decor seen within the venue.
The INSPIRATION
CLICK HERE FOR A FULL RUN-DOWN OF MY THOUGHT PROCESS!
The Results
COMING SOON…